Examples of keeping in whith convention- (examples from our documentary above)
This screenshot from our documentary shows how we have included voxpops in our documtentary.
Above you cen see our opening titles which we featured in our documentary
This shot shows how we focused on mise en scene in our documentary, as we always had something relevant to what is being said in the interview in the background.
Here we see that we included graphics when showing an interview with someone for the first time. These only stayed on the screen for five seconds and no longer, so that the audience arn't distraced from whats happening int the intervew.
We can see how we kept with the framing conventions in this shot as they are talking to one side of the camera and the eyeline is a third of the way down the screen.
I am aware that the cube is not a documentary but it was difficult to find examples of ITV print adverts and this would share the conventions a documentary print advert would
As you can see from the powerpoint my advert abides by all of the codes and conventions of print adverts like using one main image which has had little or no manipulation done to it and the image takes up most of the advert. The ident appearing in the bottom right of the image and the title with other information in the bottom left corner. The graphics are simple and do not distract from the main image. The whole advert also uses a limited amount of colour.
I have abided by all of these conventions because I wanted the advert to look professional.
The radio advert also abides by most of the radio advert codes and conventions. Below is an advert which abides by the radio codes and conventions.
I abided by all of the conventions for the radio trailer such as using a constant music bed which I did by having classical music playing throughout my trailer and in the one above there is quiet instrumental music playing. We also included the programme information, like the programme title, slogan, channel and time. We included these on the end of our trailer because then it would stay fresh in our target audiences minds and so they wouldn't forget. They also use extracts from the actual programme, which we included with the voxpops and some parts of the interviews. This is not included in the trailer above. We also used the same voiceover as in the actual programme and we did this so that the two would be paralleled together and linked. The voiceover in our product uses rhetorical questions and puns like fancy a cuppa so that the audience is drawn in, this is another convention. This can also be herd in the advert above as Steven Fry both does the trailer and documentary and uses rhetorical questions and puns.
This shows that I have sucessfully used the conventions from radio trailers and I did this to make it look professional.
I made both the adverts abide by most if not all of the conventions because I needed to draw in an audience and then went against some of the conventions in the main documentary. I did this because the main documentary needed to keep changing so that the audience would watch all of the way through where as the adverts only needed to gain an audience.
Question two: How effective is the combination of your main product and ancillary text?
Copy of Evaluation Question 2: How effective is the combination of your main product and ancillary texts? on Prezi
Question three:What have you leaned from your audience feedback?
As part of my target audience feedback I put my finished documentary product onto facebook in order to get comments from the people that I know. Overall the comments which I received we re positive for example Becky Moules said that the documentary was well edited its concise, humorous at times and easy to watch, a very informative documentary about Britain and its love for tea. Other positive comments which people said was that it wouldn’t look out of place on the news and that it was very professional. However, the documentary did not escape criticism. There were many evaluative points which I received on facebook. These included, the narrative was hard to understand, this was justified because we challenged the convention with Janet so that the audience had a break from facts and kept them interested. Someone else said that the music was distracting in the interviews. However, we have since changed this so that there were no lyrics in the music in the interviews or when the voiceover was talking. This was so the voiceover would stand out and so that the lyrics would not distract the audience from the information being said.
We also changed some of the parts to instrumentals so that the audience could stay interested. Another comment which I received off facebook was that the microphone was a bit too sensitive on the interview with James Hill, the sociologist. This was an issue which we could not correct as the cameras did not allow you to challenge the microphone gain. We did turn down the volume in his interview when we were in the editing process. Someone also said that the pictures of Britain look out of place but this is OK because they show typical pictures of Britain and this anchors meaning to what the voiceover is saying at the time. We were trying to show stereotypical images of Britain and this gives the audience a break from tea and so keeps them interested. A comment which was said a few time was that the documentary ended suddenly. But this was OK because we did have more footage but we had to cut it short as the documentary could only be five minutes so the ending was forced to be sudden. We did plan out the rest of our documentary in the planning stage so it is meant to continue but we could only produce the first five minutes. Another comment which followed this was that they wanted to see more of the tea room manager as she had some very good points about tea, but as we had to stick to five minutes we could not change this. A final criticism which we got from facebook was of the framing in the voxpops was too square and that we should have changed the height of the camera as the height of the people changed also. However, as we did our vox pops early we had used their answers to create parts of our documentary. Also there were many comical answers and comical people which we spoke to so we did not want to get rid of this footage as they added comedy. 
We also handed out a questionnaire and this gave us some valuable information on our documentary for example, we asked if they noticed the music and fourteen out of fifteen people said that they did notice the music. This means that we were correct to add in tea related songs and that we made the correct choice for non-diegetic sound. To justify the one person who said that they didn’t notice the music this could have been avoided if we had a constant music bed throughout the documentary. We did have a constant music bed but then we received comment that the lyrics in the songs were distracting from the voiceover and other content. In hindsight if I did the documentary again I would find more relevant instrumental music. The next question which we asked was how could our documentary be improved and this question gave us many evaluation points. A lot of the comments which we received were saying that they wanted to see more of Janet. This was a big problem in the editing process because Janets footage was difficult to cut down because it was all very comical. But in order to show that we had shot a variety of interviews and footage we had to keep that section as short as we could. It was important to use as much of Janets footage as we could because we wanted to make our documentary as light and fun as we could so that the documentary did not risk getting boring as tea could be a boring subject. This links to other comments which we received, these were saying that the documentary needed to be more informative. We had originally planned to do this however, we then changed our minds and thought that we should make our documentary seem exciting and fun so that it wouldn't risk getting boring. But if I were to make the documentary again then I could found time to include a small origins section. We also asked in our questionnaire if they understood the documentary and only one person said that they didn't. This was because we challenged the conventions of documentary narrative by starting with the tea tutorial and then coming back to it later. Asking the target audience how our print advert also gave us some good constructive criticism. They said that the font should have a different colour and that it needed to be more visible. As you can see with our new advert being below and right we moved the font and changed the colour. Another comment which we received was that we should make the font look bigger than the image, but we didn't make this change because this would go against the convention of print adverts and make ours look un-professional.
Our final question was do you have any comments on the editing of our documentary? The comments which we received from this were mainly on the pace of the documentary as some people said that it was too fast paced. This links back to us trying to keep the documentary interesting and not boring and the fast paced editing was an attempt to do this as it keeps the audience interested. Some of the other comments backed this up and so if I were to do the documentary again I would keep the same pace.
Another piece of target audience feedback which I did was getting another media student to watch the documentary and then comment on it.
This interview with Daniel was very helpful with my target audience feedback because it both justified my reasons for decisions within our documentary and gave us some constructive criticism. He thought that the music was good as it fits in with the topic of tea being a traditional part of British society, this along with the questionnaire proves that the music which we have chosen works well with the documentary. He said that the opening title sequence was a bit jumpy and so we could have improved it by doing a smoother animation, in hindsight we could have used more shots of the tea bags to make it look smoother. Dan then says about the voiceover lacking in volume, and this would have been difficult to alter because we made the voiceover a lot louder in Adobe Premier but we could have put the microphone closer to her or turned up the mic gain when doing the recording. When he said that the two interviews being shown at the same time was good, this justified my decision and showed me that going against convention was the correct thing to do as it worked. He also criticised the cutaway imaged we used to represent Britain, this issue was also brought up on facebook so in hindsight I could have found more relevant images to tea and Britain. Another which was presented was the framing in voxpops as we had them in the centre and did not adjust the camera to suit the person. This was a convention we should have stuck with as it gives the impression of the documentary being professional. Dan also liked the tea tutorial part as he said that it was like a programme within a programme, so this means that we were right to go against convention. The use of statistics and archive footage he said worked well and this is good because we included these so that our documentary would look professional.
To conclude the audience feedback section of the documentary has been very helpful because it has shown me that my media product does work as I received positive comments, It has also shown me changes that needed to be made like with my print and radio advert. Finally it showed me how I could have made it better if I were to repeat the process, which has allowed me to grow as a media student.
Question four: How did you use media technologies in the construction and research, planning and evaluation stages?
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