Thursday 4 November 2010

Target Audience Research

We distributed questionnaires to a wide range of age groups but we gave the most to our target audience of Middle aged housewifes.

Our questionnaire had the following quesions on it, firstly it started by asking their age and gender. Then the rest of the questionnaire involved questions on both tea and when they mostly watch televsion.
1- Do you drink tea? yes/no
2- How often do you drink tea? not everyday/1-2 times a day/2-3 times a day/4-5 times a day/6 or more
3- At what age did you start to drink tea? 10 or below/11-16/17-20/21+
4- How much sugar do you take in your tea? none/less than one/1-2/3+
5- What type and brand of tea do you drink?
6- When do you usually drink tea? in the morning/after work or college/socially throughout the day/night time/when relaxing/when working/other (please state)
7- Who would you associate tea with? children teenagers or students/middle aged people/pensioners/the working class/the middle class/other (please state)
8- Do you see tea as a way to socialise, by offering it to guests? yes/no
9- Do you drink tea to De-stress? yes/no
10- Is tea something you would offer to someone else who has had recieved bad news? yes/no
11- What biscuits, if any do you have with your tea?
12- What time of the day do you watch TV?
13- Which of the following channels do you prefer? BBC1/BBC2/ITV/Channel 4/Channel 5
14- What is your favourite programme on TV?
15- Do you ever get roped into programmes before or after this? yes/no
16- How often do you watch documentaries?
17- What is your favourite type of documentary?
18- What is your favourite colour?
19- Do you notice the music in documentaries? yes/no
20- What type of music would you expect in a documentary?

In total we asked 12 males and 18 females, and 9 of them were of the age 16-21, 3 of them were 22-30, 6 were 31-40, 3 were 41-50 also another 3 were 51-60 and 6 were 61-70.
They all answered yes to do they drink tea, this was because we asked them before so that they would give a good answers to the questions.

The results from question two show that although people do not drink tea everyday, they do drink tea often.


The next graph shows that the majority of people begin to drink tea from an early age. This adds to stereotypical ideas of Britain being a tea drinking country.


This graph show that although a lot of people drink tea sugar is not always used and is not an essential part of tea.


The bar chart demonstrates how important “brands” are, with PG tips being the tea of choice for our target audience.


This pie chart informed us that tea is a drink that has been associated with relaxing. Those who said they like to drink it at night time this could be because they like to be relaxed before bed.


This question explicitly demonstrates again that tea is a typical British drink which is popular with everyone and is not dependent on age or class.


Only thirteen percent of people drink tea when they are stressed though everyone else answered that they drink tea for other reasons.


Number eleven gave a strange answer because we had assumed that most people would have had a biscuit with their tea and we were going to use this for a part of our documentary.


The answers to this question were good because at night most of our target audience will be watching the television in the evening, therefore they will be watching when our documentary will be broadcasted. Also linking back to the question, when do you drink tea?, our target audience gave the answer at night time which is when our documentary will be broadcasted. This will help attract viewers because it links to what they are doing at the time.


The next question also gave a good answer because we planned to broadcast our documentary on ITV.



This informed us that we need to focus on interesting our audience by putting our documentary on before or after a popular programme


The bar chary informs us that we need to ensure that our documentary stands our and is appealing so we can interest our target audience.


This will be taken into consideration when we are deciding on graphics for our documentary.


The pie chart shows that music is important in documentaries and so we will need to carefully consider this.


This graph also informs us that music is important and that we must ensure that the music is suitable so our target audience approve and want to keep on watching.

We also filmed some of the people who filled in our questionnaires.

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