Thursday 14 October 2010

Formal Proposal

Formal proposal for documentary
The topic which we have chosen to film our documentary on is tea. We have chosen to create a documentary on this topic because it is simple as we can get a variety of interviews with ordinary people on their opinions of tea. In this country tea is very popular and the majority of people drink it, which will provide us with easily accessible interviews, where we could ask the interviewees what tea means to them.

After analysing a number of documentaries we decided that we should create a documentary in a mixed style because this seems the easiest to create and I think that this style will suit our topic. We will create a mixed documentary by having a voiceover which corresponds to our target audience, so we will use a housewife to be our voiceover. The voiceover will provide facts for the audience; we will also use the voiceover to anchor meaning to what is being shown on the screen and to introduce some of the interviews.

I think that the style for our documentary should be fast and energetic. This is because the topic of our documentary is simple and if we made our documentary slow and informative, this could result in the documentary becoming boring. We will achieve this style by having music which is fast paced and energetic, we will also have many shots of different teas, which we do fast cutting with in the opening titles. In the opening titles we will use clips of our vox pops saying what their favourite brand of tea is and then use cut away shots of the different stages of making a cup of tea and the boxes of the different brands of tea.

We have chosen to schedule our documentary for the evening on ITV. We came to this decision from our questionnaire results, our results showed that the majority of people watch television in the evening so this would be a good time to schedule our documentary. We also found out that the majority of people who answered our questionnaire prefer to watch ITV. Scheduling our programme in the evening would also attract tea drinkers because most people said that they like to drink tea in the evenings to relax.

Our target audience for this documentary would be housewives because we think that our topic would interest them the most, as they drink the most tea. Our questionnaire research has shown us that they watch television mostly in the evening and this would work for our scheduling because they like to drink tea in the evening to relax, we found this information out from our questionnaires. Our questionnaires also revealed that they all have different favourite programmes. Our research showed us that they rarely watch documentaries and that we would have to try and gain an audience by accident by putting it on after one of their favourite programmes. This would work because 93% of our audience answered yes to, do you ever get roped into programmes before and after this.

The primary research which we need for our documentary is to find interviews with a young, middle aged person and an elderly person. These people need to drink tea quite regularly and give their consent to be filmed. We will conduct the interviews in front of a poster of tea, which will show the audience explicitly that we are making a documentary on tea. The graphics will inform the audience who is being interviewed. It is important that we gain their consent because we also need to film the interviewees make a cup of tea so we can ask to film them in their own home. We will also need to get tea for them to drink. We also have found out which the most tea drinking country is because then with our vox pop’s we can ask them which country they think is the biggest tea drinkers. Then we can get footage of their reactions as we tell them the actual answer. We also found out the fact that tea is the second preferred drink after water. We need to research the origins of tea then we can get archive footage of people saying where they think it is from. This could add comedy to our documentary if the vox pops do not know where it comes from. . We want to inform the audience on how to make the perfect cup of tea, so we will film someone making a cup of tea their own way. To examine why tea is a big part of society we will interview a sociologists where he can apply their theories to tea. To see how well tea sells we will interview someone in a shop and ask them about how well tea sells. If they don’t let us do this then we could interview a local tea room and talk about how popular tea is.

The secondary research which we have collected includes mainly old tea adverts like the PG tips advert with the monkeys and the old Tetley’s advert. Towards the end of our programme we will examine the changes of advertising with tea adverts so we also will get stills of old posters for tea and compare them with new posters. We also might use some footage of people making tea, although we are going to film people doing this we do need a lot of footage so we might use some footage which has already been created, to save time if we need to. We want to inform the audience on how to make the perfect cup of tea, so we will film someone making a cup of tea their own way We need to find a clip from coronation street where they mention tea to prove that it is a big part of society and to use as archive footage. Other archive material which we need includes a Twinings advert with Steven Fry where we can show how stereotypically British tea is.

The narrative structure for our documentary will be explicitly linear with a clear beginning, middle and end. We have chosen to make our documentary with this narrative structure because in all of the mixed documentaries which I have watched the narrative structure was linear. The beginning of our documentary will start with a general overview of tea and saying some facts on where tea came from. Also the beginning will have interviews with people who are involved in tea like stereotypical tea drinkers and cafe owners, giving the audience a general picture of tea. The middle of our documentary contains comparisons of adverts and poses the question, has tea changed over time. Conflict is also created in the middle with the question of which biscuit do you dunk and then clips of the vox pops arguing over which one is best. The end will pose some issues of drinking tea like in our interview with a dentist he discusses how tea can have a bad effect on our teeth. To add emphasis there will be cut away shots of bad teeth, and then the voiceover does a conclusion saying that tea should be enjoyed in moderation then the credits come up on a black video.

In the beginning we will have a montage of people making tea, drinking tea, stereotypes of tea and products of tea with non-diegetic music over the top which would act as our opening titles. Then we could start with the voiceover talking about the origins of tea and how it came to Britain. Then we will use vox pops of the public talking about where they think tea comes from. The voice over could then say how important tea is to British people and says some facts which we gained from our questionnaire or found ourselves. Also there are some clips saying how they think we are the biggest tea drinking country to support our research and to point out the obvious. Then to shock our target audience the voice over talks about how Britain isn’t actually the biggest tea drinking country and the camera shows shocked reactions from members of the public. The camera will then cut to someone showing the audience how to make the perfect cup of tea step by step. The issue of tea being a social drink is then brought up by the voiceover and some archive footage is shown from a soap, like Coronation Street of someone offering a cup of tea. Then some clips of the Vox pops saying what they think of tea being a social drink which will show a generation divide between the young and old. To try and explain this, our interview with a sociologist will connect tea to sociological theories. After this interview the camera will cut to an interview with a supermarket worker, where they will discuss how well tea sells and herbal tea will be mentioned. The voiceover will then talk about herbal tea and say some facts on it; this is all voiced over a Twinings tea advert with Steven Fry. The voiceover introduces our interview with an elderly person where they will talk about their tea drinking habits and their memories of tea. To link with the elderly generation we will show archive footage of an old advertisement of PG tips when they used monkeys. Then the voiceover introduces the interview with a young person where similar questions will be asked but different answers will be recorded which will explicitly show a generation gap with tea. Then more archive footage of two tea posters with the voiceover commenting on the difference of the two posters. When we show clips of the vox pops which we filmed with some of the different answers from the different generations will back up this point. The voiceover then introduces the middle aged person who shows a resolution between the two generations and clips of them saying similar things in both arguments. At the end the voiceover concludes that times are changing and tea will mean different things to different generations. The next part of the documentary will show a montage of shots of religious items like churches and bibles, as the voiceover says how it has helped religion. We will then interview a Catholic priest as he talks about how tea has helped his church make money with coffee mornings and shots of one will be shown as he is talking to act as cutaways. Before the advert break a close up shot of a cup of tea with the program title, Milk and Two Sugars, super imposed over this, this will also be shown after the advert break.

The middle will look at how big tea is in this country and focus on what it means to different people. The section begins with lots of shots of people drinking tea and patriotic pictures which are ironically linked to Britain. Vox pop’s of people saying how many cups of tea they have a day will back up the aim of the middle of the documentary. The voiceover then poses the question of which biscuit should be had with a cup of tea and there are a montage of shots of biscuits as the voiceover says this. This will add conflict to our documentary and keep the audience interested. The vox pops will give evidence to this as they say which biscuit they have in their tea and shots of them are used as cutaway shots. Then to back up this point we will use archive footage of Peter Kay’s stand up where he talks about dunking biscuits as it has an obvious link to our documentary. There are shots of people drinking tea in various places like in the car, in a shop, and in the street which will show how tea is a big part of people’s lives. Whilst these shots are taking place the voiceover talks about how tea is everywhere in this country and even has taken over the workplace. The voiceover then introduces a builder and gardener who begin to talk about how tea is a big part of their job. The camera will link between both interviews and cut between the two. We will also include a reconstruction of someone offering one of the interviewees a cup of tea whilst they are on a job, which will be used as a cutaway. Then the voiceover introduces an interview with a person from another country in where they say the differences between people’s tea drinking habits in their country and in this country.

In the end our documentary looks at some of the negative effects tea can have on teeth and makes up a conclusion on tea. The end starts with a voiceover talking about negative effects that tea can have on your teeth and shots of people drinking tea are then replaced with shocking images of bad teeth which are the result of tea. An interview with a dentist then reveals the negative effects tea can have on your teeth, with images of bad teeth used as cutaways. To conclude the voiceover talks over shots of people making tea and says about how much people enjoy tea. The voiceover goes on to says the fact that we should be careful because it could be harmful to our teeth. The credits roll up as the voiceover stops.

Monday 11 October 2010

Running Order







Planning

Interview questions

Interview with the public, Voxpops.
1. How often do you drink tea?
2. At what age did you start drinking tea?
3. How much sugar do you take in tea?
4. What type of tea do you drink (brand)?
5. When do you drink tea most?
6. Who would you associate tea with? What kind of person or age would you think would be most likely to drink tea e.g. Old people?
7. Do you see tea as a way socialise e.g. Offering tea to guests, manors, tradition?
8. Do you ever drink tea to calm out e.g. Receiving bad news, having a bad day at work etc.? Tell me how it feels.
9. Have you ever offered tea to someone in this way ( receiving bad news, having a bad day etc.) e.g. a way to comfort them.
10. Do you take any biscuits with your tea? If yes, what kind?
11. What does tea mean to you?
12. What country would you have thought tea originated from
13. Which country do you think drinks the most tea?

Interview with elderly person and young person
Some of questions from voxpops.
• How often do you drink tea?
• When do you prefer to drink tea?
• What does tea mean to you?
• How old were you when you started drinking tea
• Can you remember your first cup of tea?
• Can you tell the difference between brands of tea, or do they all taste the same?
• What is it about tea you like so much? Why not something else?
• Who else in your family drinks tea?
• Do you think tea is traditionally English?
• Do you think the tradition of tea is fading ( being a typically British tradition)
• Do you think tea could still be as common in peoples homes in 50 years?
• What brand of tea do you drink, have you always drank and is there any specific reason for that?

Questions for Lancashire Tea Room, Warrington.
Interviewing either over the counter or sitting at one of the tables.
• What made you want to open a tea shop and want to bring this traditional tea house to Warrington, is it something you passionate about? Did you have much support from the public?
• How much tea do you sell on an average day?
• Can you make the perfect cup of tea?
• How popular is the branch compared to other competition like ‘star bucks’ and ‘Costa coffee’
• How much do you charge for you tea? Do you think it’s a lot?
• Do you use a variety of brands in your shop or stick to one particular type?
• When is the busiest time of the day for people to order tea?
• Is it your most popular drink or do you find people coming in asking for other things?
• What kind of age range to you find in here most often?
• Do you think tea will still be as popular in 50 years time?
• The image of your shop seems quite modern for a traditional tea room? Is that to appeal to other ages?
• How much do you prefer your own tea, would you drink it yourself what would you recommend to the public?

Interview with supermarket
1. How popular is tea compared to other drinks?
2. In particular, how have the sales of tea compared to coffee?
3. Do you notice a difference between the sales of tea and coffee?
4. How have sales of tea been compared to when you first started working here?
5. Does herbal tea sell well here? How have sales of herbal tea compared to when you first started working here?
6. What kind of people do you see buying tea?
7. How many brands of tea do you sell?
8. Which brand is the most popular?
9. What time of a year would you say is the best time for tea

Questions for sociologists
1. What kind of people do you associate with tea?
2. Do you think that tea plays a big part of society in Britain? Why is this?
3. Why do you think that people offer tea to others when they have guests? Can you try to explain this?
4. How do you think that tea helps people to relax?
5. Do you think that tea links to any sociological theories? How?


we have also drawn a single shot for each of our interviews, which will help us with the framing when we come to actually film.
this is a plan for our interview with a young person.








This is our interview with a sociologist.









This is our interview with Anette our elderly person






This is our interview with a person who works in a supermarket














We also storyboarded our introduction.
















Research

Primary Research
We asked the public in Warrington golden Square various questions about our topic to use as vox pops. We are also going to film a young, middle-aged and old person for our documentary to show the different attitudes to tea using we are using Christian Birchall as a young person Annette Smith as an older person. In these two interviews we will ask similar questions in order to gain a contrast of views from the different generations. Also we will interview a sociology teacher to get some theoretical knowledge of tea and to get an answer to why it is seen as a social drink. The final interview we will conduct is with a supermarket worker to tell us how well tea sells in their store compared to other drinks and to bring up the topic of herbal tea. The interviews will either be conducted in front of a blue screen where tea related images will later be added or the interviews will be filmed in front of a background which has lots of images of tea and tea boxes. This will create good mise-en-scene for our documentary because this will show the audience what the documentary is about and will be relevant to what the interviewees will be talking about. The background will have many images of tea, tea cups, tea boxes and other tea related items. These images will either be scanned in or found from the internet. Below are a selection of images we used.





















The locations for each of the interviews will be different. For the interviews with the old and young person we will try to film them in their own home. The interview will be conducted in front of the background which I have made to add mise-en-scene. We will also film them making a cup of tea, which we can use as cutaways during their interview. So we will need to bring props for this of tea bags, milk and mugs. The interview with a sociologist will be conducted in front of a blue screen where similar images will be added as to the background and for use of cut away shots we will use images of iconic sociologists, for example Karl Marx, corresponding to what theories he is talking about. Some of these images are shown below.









For the interview with the person in the supermarket we will do the interview in front of the background so the location of the interview is not essential as it will not be seen in the shot. For cutaways in this interview we will use still images of tea boxes, relevant to what they are saying. Examples have been shown below.









Secondary Research
Before we filmed our voxpops we went on www.voxpops.com to research how to make voxpops successfully. This was helpful when it came to filming our voxpops. We will be using archive footage of an episode of Coronation Street where Jack offers to make a cup of tea, we have recorded this episode onto a tape. Our documentary starts with the voiceover talking about the origins of tea and whilst this is happening we will use a variety of still images, which show images of importing tea and tipical iconic British images, like the ones seen below.



We also researched facts about tea on www.tea.co.uk/facts to help us use interesting facts for our documentary. We also found out that Turkey is the most tea drinking country in the world from the website http://hubpages.com
Here is some of the useful secondary research we collected from www.tea.co.uk/facts :
Tea breaks are a tradition that has been with us for approximately 200 years.
80% of office workers now claim they find out more about what's going on at work over a cup of tea than in any other way.
By the middle of the 18th Century tea had replaced ale and gin as the drink of the masses and had become Britain's most popular beverage.
Tea contains half the amount of caffeine found in coffee.
The number of recommended cups of tea to drink each day is 4, this gives you optimal benefit.
Tea was created more than 5000 years ago in China.
Tea is a natural source of fluoride that can help protect against tooth decay and gum disease
The first book about tea was written by Lu Yu in 800 A.D
Tea firstly appeared in Europe thanks to Portuguese Jesuit Father Jasper de Cruz in 1560.
Tea has potential health maintenance benefits in cardiovascular disease and cancer prevention.
96% of all cups of tea drunk daily in the UK are brewed from tea bags.
Apart from tourism, tea is the biggest industrial activity in India.
98% of people take their tea with milk, but only 30% take sugar in tea
Drinking tea 3 times a day is believed to reduce chances of having diabetes.

We also found some facts from http://www.californiateahouse.com/blog/tea-pearls/38-the-myth-of-the-first-cup-of-tea.html such as who drank the first cup of tea and when. It was Chinese Emperor, Shennong 5000 years ago.

We will be using archive footage of an episode of Coronation Street where Jack offers to make a cup of tea.
Here is the link for a video to be used as archive material for our documentary:
http://www.youtube.com/watch?v=bqHf-v33fE0 – Tea Song
(We will only be using the audio track from this)



We also got some adverts to be used in our documentary as archive footage. These are old and recent adverts of tea brands

http://www.youtube.com/watch?v=kmmE_h60rjk&feature=related

http://www.youtube.com/watch?v=3kAozE-sKTQ&feature=related

http://www.youtube.com/watch?v=O-8XQZhcQvY

Filming Process

Before we started filming we did research and analysed documentaries so that we knew how to frame the interviews and what was expected.
5th October
The first bit of filming that we did was in Warrington Town centre, just outside the Golden Square. In the background of the shot there was various cafes which added mise-en-scene. We went and got permission to film there the day before. All together we got 12 voxpops who we asked relevant questions about tea.



15th October
We filmed an elderly person where we asked them their memories of tea and when they would drink tea. I made a background with teapots and tea boxes on and used this in the interview for mise-en-scene.

16th October
On this day we filmed Christian Birchall at his house in his kitchen, in the background you can see his kettle which adds mise-en-scene.
17th October
A member of our group filmed their kettle which we could use as a cutaway.
19th October
Today we filmed at the Lancashire Tea Rooms in Warrington Town Centre, the day before we asked if we could film there and they told us that the manager, Lynn, would be available the next day. In the tea room there was a background of tea plantation which we filmed in front of.



Later in the day I filmed Janet who informed us on how to make the perfect cup of tea.

I also filmed some cut away shots later in the day of close ups of teapots and kettles.

21st October
We filmed more cutaways at one of our group members houses.
27th October
On this day I filmed various stills which we will use in our documentary. After doing the research on other documentaries I found that they had movement on their stills so I tried to do incorporate zooms and pans in them. This would prevent the audience from loosing interest in that part of the documentary.
28th October
I filmed part of the opening titles on this day. I spelled out the title of our documentary, Milk and 2 Sugars, on a table in teabags. Then i used stop motion to move the teabags back into the container. In the editing process we will reverse this and make it look like the teabags are coming out of the container to spell our documentary title.
4th November
I filmed someone else showing how to make the perfect cup of tea in their house, however I used a boom mike this time to improve the sound quality.